In a country where many brides and grooms are spending thousands of dollars on their wedding rings before they even leave the home, the cost of wedding rings is often prohibitive.
But in a small village in India’s western state of Rajasthan, brides are finding cheaper and more beautiful alternatives to costly bridal jewelry.
While the local bride-to-be might not have a ring, the bride’s mother-in-law has the ring for her.
The bride’s father-in law is also planning to have the ring made, and has a shopkeeper in Rajasthani, a city in southern India that’s home to the state’s capital, Delhi.
The shopkeeper said the local market is a bit smaller than the traditional one, and that his son was looking for a cheaper alternative.
He said he would sell the ring if he could.
For some, the wedding ring might not be a big deal.
But for many others, the ring is a symbol of love and commitment, and it can cost thousands of rupees ($2,400) for a ring with a diamond, or even a few thousand dollars ($2.7 million) for an expensive gold-plated ring.
“It’s a symbol for us.
I love it,” said Gita Rao, who recently celebrated her first wedding anniversary.
“I’m very thankful for the ring.”
For Rao, the bridal ring symbolizes her mother-as-lover, a symbol she said she can never give up.
“This is my daughter’s life and she will not be forgotten,” she said.
Rao, who’s from the village of Bhavnagar, in Rajagopalachari district, said she’s already started making wedding rings out of the material she gathered from her father-ins-law’s shop.
The shopkeeper told her that the materials needed to make wedding rings were about 2,000 rupees (about $300) each, she said, adding that he made a ring of white gold and white gold-rimmed pearl.
Rajasthans who have bought a wedding ring can’t return it because of the scarcity of diamond.
But Rao and other brides who are considering buying rings say that if they do, they’ll look for the right ring.
The Indian wedding market has seen a dramatic rise in recent years, driven in part by globalization and technology, said Shamsul Azmi, a partner at the consulting firm Edelman who specializes in wedding services.
In the U.S., the demand for affordable wedding rings has grown, and more women are choosing to wear rings.
Azmi said that as a result, wedding rings have become less expensive.
He pointed to the number of wedding bands available in the U, China, Australia, New Zealand and India.
The average wedding ring in India costs between $10,000 and $20,000, he said.
“I think people are more willing to give up on buying a traditional wedding ring,” Azmi said.
“But there is no way for them to go back.”
The ring that Rao bought for her mother in-law was made out of a rare white diamond, which is very expensive for a white diamond to be made, said Rao, adding it was one of the few that she had found that was a good match for her ring.
For Rao and her family, the decision to purchase a ring that would last a lifetime wasn’t a financial decision.
The rings are her mother’s, and they represent her, she explained.
“For her, it’s the symbol of her mother,” Rao said.
When she first bought the ring, Rao was also concerned about the size of the ring.
She said she hoped that her mother would wear it.
But she said the size was too small for her and her sister-in